On: text/image etudes

My favorite art moments, I think, are those that require the audience to put pieces together. Those assembled by hand - those that by their own character implicate the audience.

A memory from high school comes to mind.

There was a point in Ms. Fitch's English class where we were presented with an advertisement. On it were three images next to each other: a lighter, a tub of gasoline, and a dog. Under it, there was text saying something along the lines of "you can prevent animal abuse: donate here."

What captivated me about the advertisement was what it made me do. I put the gasoline on the dog, I flicked the lighter. This is to say, I put the pieces together. I wanted to understand - I solved the puzzle, and the answer revealed something about myself and what I was capable of. The answer was mine - it wouldn't exist without me.

Sound can be very powerful here as well. We naturally associate it with image, but when we take away the visual element of a sound, the listener is responsible for creating a new representation. 

This type of artwork has a unique kind of intimacy to it. An intimacy of the internal mind - of the untamed imagination - of the soul, I think. The art of implication.

I'm just beginning to have some fun playing around with this - text and photos that contextualize each other in new ways - that ask the audience to participate in creating the work - in discovering their place within it.

This blog will be a place for me to mark down ideas - and update on my progress.

God bless,

John